- Location Moscow, Russia
- Client Undisclosed
- Year 2017
- Project Phase Feasibility Study
- Program Mixed Use
- Team Ekaterina Golovatyuk
Markets are a key development tool for driving urban regeneration, sustainable living, employment and entrepreneurship in cities.
Markets have to react to these challenges to keep their economic, social and cultural significance, which they have had since ancient times.
Markets create and maintain employment and entrepreneurship opportunities both in terms of people working directly at the market and through the supply chain from production through to the sale of the product or service.
Healthy life styles:
Markets can be vital players providing consumers with fresh and healthy produce and promoting healthy eating habits e.g. the broadcasting of recipes and live-cooking demonstrations, community suppers or educational programmes for schools, children and families.
Local Retail Commerce:
Markets can complement and improve a city or neighbourhood’s existing retail offer. Located in town centres like the Boqueria in Barcelona or Victor Hugo in Toulouse, they are often the flagship of the town’s retail system, providing very high quality products and services.
Social & Cultural Services:
As food “connects” people, markets can also contribute to the integration of different cultures by offering products of different cultures and an opportunity to eat them at the market.
Economic & Ecological Added Values:
The production and distribution of food and other products adds significantly to energy consumption and environment pollution. Local markets, and in particular farmers’ markets, can contribute to shorten the supply chain, bringing producers, suppliers and consumers together, promoting commerce of proximity and encouraging local production and consumption, diminishing transport distances (linking the rural with the urban, supporting regional agriculture).
Improvement of Public Space:
The opening of a market or its enhancement can be used to transform and renovate public space into an attractive and flexible public gathering spot for the neighbourhood, stimulating the dynamism of the neighbourhood itself – even beyond market opening hours. The open space as well as surrounding buildings can be used for cultural events and other neighbourhood related activities.
Markets can attract people and increase the footfall in a neighbourhood. Markets can be attractive destinations for tourists and the Boqueria in Barcelona or Victor Hugo in Toulouse are good examples, both providing an insight into traditional local products such as food, handcrafts, gastronomy.